{"id":877,"date":"2023-04-04T16:10:33","date_gmt":"2023-04-04T07:10:33","guid":{"rendered":"https:\/\/growth-service.jp\/media\/?p=877"},"modified":"2025-08-27T13:30:34","modified_gmt":"2025-08-27T04:30:34","slug":"web-advertisement","status":"publish","type":"post","link":"https:\/\/growth-service.jp\/media\/web-advertisement\/","title":{"rendered":"Web\u5e83\u544a\u3068\u306f\uff1f\u7a2e\u985e\u3084\u7279\u5fb4\u3001\u5a92\u4f53\u306e\u9078\u3073\u65b9\u3084\u6210\u679c\u3092\u51fa\u3059\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u3001\u30c6\u30ec\u30d3CM\u3084\u65b0\u805e\u306a\u3069\u306e\u30de\u30b9\u5e83\u544a\u3088\u308a\u3082Web\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001Web\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u81ea\u793e\u306e\u5546\u54c1\u3092\u5ba3\u4f1d\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001<strong>Web\u5e83\u544a\u306f10\u7a2e\u985e\u4ee5\u4e0a\u3042\u308a\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u9078\u3070\u306a\u3051\u308c\u3070\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u767a\u63ee\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u305f\u304f\u3055\u3093\u3042\u308bWeb\u5e83\u544a\u306e\u7a2e\u985e\u3084\u7279\u5fb4\u3001\u5e83\u544a\u306e\u9078\u3073\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#Web\"><span class=\"toc_number toc_depth_1\">1<\/span> Web\u5e83\u544a\u3068\u306f<\/a><\/li><li><a href=\"#Web-2\"><span class=\"toc_number toc_depth_1\">2<\/span> Web\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30b3\u30b9\u30c8\u3092\u6291\u3048\u3089\u308c\u308b<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u77ed\u671f\u9593\u3067\u52b9\u679c\u304c\u5f97\u3089\u308c\u3084\u3059\u3044<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u52b9\u679c\u6e2c\u5b9a\u304c\u6b63\u78ba\u306b\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_2\">2.5<\/span> \u5e83\u544a\u5185\u5bb9\u306e\u5909\u66f4\u304c\u3067\u304d\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#Web-3\"><span class=\"toc_number toc_depth_1\">3<\/span> Web\u5e83\u544a\u306e\u7a2e\u985e\u3068\u7279\u5fb4<\/a><ul><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/a><\/li><li><a href=\"#SNS\"><span class=\"toc_number toc_depth_2\">3.3<\/span> SNS\u5e83\u544a<\/a><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u7d14\u5e83\u544a<\/a><\/li><li><a href=\"#i-9\"><span class=\"toc_number toc_depth_2\">3.5<\/span> \u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<\/a><\/li><li><a href=\"#i-10\"><span class=\"toc_number toc_depth_2\">3.6<\/span> \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a><\/li><li><a href=\"#i-11\"><span class=\"toc_number toc_depth_2\">3.7<\/span> \u52d5\u753b\u5e83\u544a<\/a><\/li><li><a href=\"#i-12\"><span class=\"toc_number toc_depth_2\">3.8<\/span> \u8a18\u4e8b\u5e83\u544a<\/a><\/li><li><a href=\"#i-13\"><span class=\"toc_number toc_depth_2\">3.9<\/span> \u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a<\/a><\/li><li><a href=\"#i-14\"><span class=\"toc_number toc_depth_2\">3.10<\/span> \u30e1\u30fc\u30eb\u5e83\u544a<\/a><\/li><\/ul><\/li><li><a href=\"#Web-4\"><span class=\"toc_number toc_depth_1\">4<\/span> Web\u5e83\u544a\u306b\u304a\u3051\u308b\u5a92\u4f53\u306e\u9078\u3073\u65b9<\/a><ul><li><a href=\"#i-15\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u5a92\u4f53\u3092\u9078\u3076<\/a><\/li><li><a href=\"#i-16\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u5e83\u544a\u306e\u76ee\u7684\u304b\u3089\u9078\u3076<\/a><\/li><li><a href=\"#Web-5\"><span class=\"toc_number toc_depth_2\">4.3<\/span> Web\u5e83\u544a\u904b\u7528\u3067\u52b9\u679c\u3092\u51fa\u3059\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#Web-6\"><span class=\"toc_number toc_depth_2\">4.4<\/span> Web\u5e83\u544a\u904b\u7528\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/a><\/li><li><a href=\"#i-17\"><span class=\"toc_number toc_depth_2\">4.5<\/span> \u300c\u8ab0\u306b\u4f55\u3092\u4f1d\u3048\u305f\u3044\u304b\uff1f\u300d\u3092\u660e\u78ba\u306b\u3059\u308b<\/a><\/li><li><a href=\"#i-18\"><span class=\"toc_number toc_depth_2\">4.6<\/span> \u9867\u5ba2\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u8a2d\u8a08\u3092\u3059\u308b<\/a><\/li><li><a href=\"#KPIPDCA\"><span class=\"toc_number toc_depth_2\">4.7<\/span> KPI\u3092\u8a2d\u5b9a\u3057PDCA\u3092\u56de\u3059<\/a><\/li><\/ul><\/li><li><a href=\"#Web-7\"><span class=\"toc_number toc_depth_1\">5<\/span> Web\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f<\/a><ul><li><a href=\"#CPC\"><span class=\"toc_number toc_depth_2\">5.1<\/span> \u30af\u30ea\u30c3\u30af\u8ab2\u91d1\uff08CPC\uff09<\/a><\/li><li><a href=\"#CPM\"><span class=\"toc_number toc_depth_2\">5.2<\/span> \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\uff08CPM\uff09<\/a><\/li><li><a href=\"#CPE\"><span class=\"toc_number toc_depth_2\">5.3<\/span> \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8ab2\u91d1\uff08CPE\uff09<\/a><\/li><li><a href=\"#PPA\"><span class=\"toc_number toc_depth_2\">5.4<\/span> \u6210\u679c\u5831\u916c\u8ab2\u91d1\uff08PPA\uff09<\/a><\/li><li><a href=\"#CPV\"><span class=\"toc_number toc_depth_2\">5.5<\/span> \u8996\u8074\u8ab2\u91d1\uff08CPV\uff09<\/a><\/li><li><a href=\"#CPD\"><span class=\"toc_number toc_depth_2\">5.6<\/span> \u63b2\u8f09\u671f\u9593\u4fdd\u8a3c\u578b\u8ab2\u91d1\uff08CPD\uff09<\/a><\/li><li><a href=\"#i-19\"><span class=\"toc_number toc_depth_2\">5.7<\/span> \u914d\u4fe1\u6570\u578b\u8ab2\u91d1<\/a><\/li><\/ul><\/li><li><a href=\"#WebGROWTH_Partner\"><span class=\"toc_number toc_depth_1\">6<\/span> Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306a\u3089GROWTH Partner<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Web\">Web\u5e83\u544a\u3068\u306f<\/span><\/h2>\n\n\n\n<p>Web\u5e83\u544a\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u3084SNS\u306a\u3069\u3001Web\u4e0a\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u63b2\u8f09\u3055\u308c\u308b\u5e83\u544a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001YouTube\u3067\u52d5\u753b\u3092\u8996\u8074\u3059\u308b\u4eba\u3067\u3042\u308c\u3070\u3001\u52d5\u753b\u306e\u5192\u982d\u3084\u9014\u4e2d\u3067\u5e83\u544a\u304c\u6d41\u308c\u3066\u3044\u308b\u306e\u3092\u4e00\u5ea6\u306f\u898b\u305f\u3053\u3068\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306eYouTube\u3067\u6d41\u308c\u3066\u3044\u308b\u5e83\u544a\u3082\u7acb\u6d3e\u306aWeb\u5e83\u544a\u306e\u4e00\u90e8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307b\u304b\u306b\u3082\u3001SNS\u4e0a\u306b\u3042\u308b\u5e83\u544a\u3084Web\u30b5\u30a4\u30c8\u4e0a\u306b\u3042\u308b\u5e83\u544a\u306a\u3069\u3001<strong>\u305d\u306e\u7a2e\u985e\u306f10\u7a2e\u985e\u4ee5\u4e0a\u3082\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u5e83\u544a\u30bf\u30fc\u30b2\u30c3\u30c8\u306a\u3069\u306b\u9055\u3044\u306f\u3042\u308c\u3069\u3001\u3069\u306e\u5e83\u544a\u3082\u591a\u304f\u306e\u4eba\u306b\u898b\u3066\u3082\u3089\u3044\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3063\u305f\u76ee\u7684\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Web-2\">Web\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n<p>Web\u5e83\u544a\u306e\u51fa\u7a3f\u306b\u306f\u3001\u6642\u9593\u3068\u30b3\u30b9\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u305d\u308c\u3089\u3092\u304b\u3051\u3066\u3067\u3082\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u304cWeb\u5e83\u544a\u306b\u306f5\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i\">\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3089\u308c\u308b<\/span><\/h3>\n\n\n\n<p><strong>Web\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u969b\u306b\u306f\u3001\u5927\u304d\u306a\u4e88\u7b97\u304c\u5fc5\u8981\u3068\u8003\u3048\u308b\u4eba\u3082\u591a\u3044\u3067\u3059\u304c\u3001\u5b9f\u306f\u305d\u306e\u3088\u3046\u306a\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f\u3092\u30af\u30ea\u30c3\u30af\u578b\u306b\u3057\u305f\u5834\u5408\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u3068\u304d\u306e\u307f\u306b\u6599\u91d1\u3092\u652f\u6255\u3046\u305f\u3081\u3001\u5e83\u544a\u8cbb\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3061\u308d\u3093\u3001\u51fa\u7a3f\u3059\u308b\u5e83\u544a\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u306f\u3042\u308b\u7a0b\u5ea6\u5927\u304d\u306a\u4e88\u7b97\u304c\u5fc5\u8981\u306a\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-2\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u308b<\/span><\/h3>\n\n\n\n<p>Web\u5e83\u544a\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u767a\u4fe1\u3059\u308b\u5e83\u544a\u3068\u306f\u9055\u3044\u6210\u679c\u3092\u51fa\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001<strong>Web\u5e83\u544a\u306e\u5834\u5408\u306f\u3001\u3069\u3093\u306a\u5e83\u544a\u3092\u3001\u3069\u306e\u3088\u3046\u306a\u4eba\u306b\u3001\u3044\u3064\u898b\u3066\u3082\u3089\u3046\u304b\u306a\u3069\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u7684\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5e83\u544a\u3092\u898b\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-3\">\u77ed\u671f\u9593\u3067\u52b9\u679c\u304c\u5f97\u3089\u308c\u3084\u3059\u3044<\/span><\/h3>\n\n\n\n<p>Web\u5e83\u544a\u306f\u3001\u30c6\u30ec\u30d3CM\u306a\u3069\u306e\u30de\u30b9\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u3066\u3001\u77ed\u6642\u9593\u3067\u52b9\u679c\u3092\u5f97\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5e83\u544a\u306e\u51fa\u7a3f\u306b\u304b\u304b\u308b\u6642\u9593\u3082\u3001\u30de\u30b9\u5e83\u544a\u3068\u6bd4\u8f03\u3059\u308b\u3068\u77ed\u6642\u9593\u3067\u3067\u304d\u308b\u305f\u3081\u3001<strong>\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u3068\u6c7a\u3081\u3066\u304b\u3089\u77ed\u6642\u9593\u3067\u52b9\u679c\u3092\u5f97\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001Web\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/strong><\/p>\n\n\n\n<p>\u7279\u306b\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u306a\u3069\u306f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u4eba\u306b\u898b\u3066\u3082\u3089\u3046\u30de\u30b9\u5e83\u544a\u3068\u306f\u9055\u3044\u3001\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u308b\u4eba\u306a\u3069\u306b\u5e83\u544a\u3092\u5c4a\u3051\u3089\u308c\u308b\u305f\u3081\u3001\u77ed\u671f\u9593\u3067\u52b9\u679c\u3092\u5f97\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span 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id=\"i-19\">\u914d\u4fe1\u6570\u578b\u8ab2\u91d1<\/span><\/h3>\n\n\n\n<p>\u914d\u4fe1\u6570\u578b\u8ab2\u91d1\u306f\u3001\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u56de\u6570\u306b\u5fdc\u3058\u3066\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u8ab2\u91d1\u65b9\u5f0f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u914d\u4fe1\u6570\u578b\u8ab2\u91d1\u306f\u30e1\u30fc\u30eb\u5e83\u544a\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"WebGROWTH_Partner\">Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306a\u3089GROWTH Partner<\/span><\/h2>\n\n\n\n<p><span class=\"bold\"><span 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